Video Quick Actions
Design Lead
•ADOBE EXPRESS
•GROWTH & Monetization
How can we make video editing & AI tools discoverable, accessible and quick to execute?
goal
Focussed editing workflows
Video/audio editing posed problems for both users and Express’ end. Quick Actions was a way for Adobe Express to showcase video editing capabilities and and for users to discover them easily and use them to quickly edit their projects. It also was an opportunity for Express to help the users get a feel of the powers of the app and thereby convert them into Express users. Quick actions helped users new to video editing workflows complete singular editing tasks through focused workflows.
Video/audio editing posed problems for both users and Express’ end.
Customer wants: instant editing without having to login a way to try out the tools before committing to it hand holding with video edit tools focussed workflows for video edits without being overwhelmed by complex editor workspaces.
Business needs: make editing tools more discoverable drive conversion through stand-alone workflows scalable surface to try out new tools gather feedback on nascent tools before they make it to the editor
role
ship. future proof.
I led the Video Quick Actions workflow & framework designs. I worked with 2 Product Managers, the Image Quick Action design team and two Engineerinng Teams spread across two geographies.
I worked on Video Quick Actions for 2 years where we updated the framework twice, reworked on the workflows multiple times to constantly make the experience efficient and thereby quick with each iteration. FI was responsible for creating individual quick actions which let users edit quickly to gathering feedback to defining the experience in the editor.
Framework Collaborate website and Image Quick Action teams to define the Video Quick Actions framework.
E2E workflow Get leadership buy-ins and Design the E2E workflow for each tool and final sign off after multiple design crits.
Insights + NBS Work with the PMs to gather user feedback to further refine the workflows & define Next Best Steps.